Surge Trader requirements

The management of Surge Traders pitched a vision for a website that is entirely identical to the company’s purpose. The company visualised a website that has all its intricate details, well-structured and comprehensible to the users. They demanded a website, not solely for marketing, but to interact with the customers. The company has all the requisite features to assist new and existing traders on its platform. However, it faced an inability to accentuate these features in practical nature to the traders.

Surge Traders required a website that highlights its story along with an entire depiction of the provided facilities. It aimed for a hybrid website that included both a portfolio and a working model. Further, to demonstrate complete virtual help to the traders, the company asked for a website that enables high-end interaction extensions. It expected a website curation that enables easy identifications for the traders to avail of the services they want.

The objective of the Surge Trader website aimed at emphasising its journey, and integrating with its trader coherence. The traders, through Surge Traders, should be able to:

• Get a complete overview of the Surge Trader story.
• Have a detailed understanding of what the company caters to.
• Traders can easily locate the company’s services.
• The arriving and potential traders should have complete virtual assistance.

Our solution

E2developers had provided holistic assistance to Surge Traders to establish a website, as per their presented demands. Attention was paid to key details of website creation for the company. Required meetings were held with the entities of Surge Traders, to understand website curation goals. This included furnishing the website’s purpose, and information required on it.

Once the objectives for the website were determined, E2developers proceeded to work on the website design. This task was inclusive of understanding the catering market, the structure of the website and the colour palette. The website alignment was created with different sections that highlighted the company’s diverse elements. This includes sections for the home page, funding page, FAQs, package listing and resource page. The colour for the website was fixed at a contrasting shade. The background was planned to be in a dark shade, while the icons, search bars, and sections were in a light shade.

In consideration to ask for a working website, E2developers assisted Surge Trader in including tools for traders to experience their live usage. Toggles, search bars, touch buttons, and one-click system, were included to enrich the user interface. Our team has assembled all its knowledge to test the website before it became accessible to all. We joined the dots to shape a website for Surge Traders that bridges the gap between customer knowledge, and usage.

The results

Surge Traders website analytics are punctually analysed by E2developers requirements. This assures that the website is timely updated and along to user-efficiency. Surge Traders website has been potentially cited on Benzinga, Yahoo! Finance, AP, Market Scanner.Com and Market Watch. Further, Surge Traders has also been recognized as Best Overall Prop Trading Firm 2023 in Benzinga.

The traders entering Surge Traders, have positively affirmed the website assistance and expressed ease of platform working.