RTA (Outdoor Living) requirements

The concerned members at RTA demanded a website curation that best depicted its vision of expanding outdoor kitchen ideas. The company highlighted a quirky style to the website that grabs the attention of virtual visitors. It amplified subtle graphics and pastel-hued background, to reflect the simplicity of the company. The subtle shade selection was also considered, as it would leave an aesthetic impact on the customers. This aesthetic perception would ultimately visualize the company’s stylish and classy outdoor kitchen ideas.

RTA also reflected on adding content for the company with requisite borders. This would propagate the attention of the customers to read what is there within the bordered designs. The company also asked for a section devoted to its project outcomes. This section was expected to be accentuated through real images of the outdoor kitchens created by the company. It would furnish reliability to the customers and provide them with visual feedback.

The company also emphasized reflecting the entire idea of having an outdoor kitchen along with its benefits. This would leverage a stronger push of the customers towards having a similar outdoor kitchen. The website page of the company also called for sectioning of the company’s various aspects. This included its services, customization tab, easy ordering, cart store and contact details.

RTA, through its elegant-modeled website curation, expected the following objectives:

• Replicate the company’s voice of establishing outdoor kitchens with simplicity and advancement.
• Provide the customers with a detailed elucidation of what RTA does.
• Elaborate on the goals, vision, mission and projects of RTA.

Our solution

E2developers extended an array of support to RTA for website development that fits with the requisite needs. Our team structured a complete plan to execute website building as per the additions required by RTA. The first step included selecting the website template. The focus was to design a website template that emerges as simple yet remains elegant. A white-shade website background was chosen to reflect the company’s ideas.

Further, the website curation proceeded with adding graphics. The alignment of graphics was sorted and added parallel to relevant website content. To emphasize the core principles, purpose and vision of the company, cut-out graphics were included. The additions of the graphical features highlight the company image and operations.

After the procurement of the website template and graphical additions, the next step involved sectioning. The website section includes elaboration on the story of RTA. Further, the Custom section was added, to provide the customers with virtual leverage in designing their outdoor kitchens. The Blog section elaborated on various coverage and knowledge of the company in kitchen building. Special attention was drawn to adding the Learning Hub section. This particular section gave a unique voice to the company. Here, all the details for an outdoor kitchen were elaborated.

The website development was deemed as completed after a mutual arrival at various curated aspects of the website page. A final prototype was executed to check the virtual appearance of RTA. The website curation was targeted to provide the customers with easy steps to get their outdoor kitchen with wide options.

The results

RTA’s website is updated to maintain the customer flow and remains in trend amongst outdoor kitchen equipment and construction. RTA has been featured in various media outlets and award recognition. The website has generated opportunities for the company to design outdoor kitchens for diverse customers. Consequently, the company has been featured in outlets including Hearth and Home, Casual Living and George to the Rescue.

The clients at RTA have approved the cordial assistance that RTA provides through its website. The company’s customization section has received the right nod!